Illy Issimo罐装<文老师|一目天>Illy Issimo咖啡進軍日本市场/包装/规格/售价
Illy Issimo罐装<文老师|一目天>Illy Issimo咖啡進軍日本市场/包装/规格/售价
<文老师(w.kaf.name)、咖啡之路>
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There are various Coffea species, but the two most common are Coffea Arabica and Coffea Canephora, commonly known as Arabica and Robusta. Arabica grows in the tropical and equatorial strips of America, Africa and Asia and it is the most delicate, highly prized and valuable specie.
Arabica coffee flavor can be described as fragrant, sweet, round, slightly acidic and often chocolaty.
Arabica and Robusta differ only slightly in appearance, they are genetically quite distinct: for instance the caffeine content of Arabica ranges from 0.9 to 1.7% while the Robusta species is much higher at 1.6 to 2.8%.
ILLY: A SINGLE, PERFECT BLENDilly produces a single coffee blend including nine ingredients made of the best arabica beans, the finest coffee type, a choice guaranteeing qualitative continuity and product excellence with respect to the single origin.
It is an excellent combination that distinguishes the illy blend, ensuring the same taste and aroma are the result of each productive process.
THE ORIGIN OF ILLY BLENDThe excellence of the illy blend is the result of the pursuit of perfection in every detail, from the harvesting of the beans, through all the steps of the transformation process.
COFFEE BEAN SELECTIONThe excellence of the products is guaranteed also by an electronic selection system, the unique result of the technical productive department know-how at illycaffè.
BLENDINGCarried out before roasting to perfectly mix Arabica beans from different origins and ensure qualitative and taste continuity of the blend.
ROASTINGGives the coffee the "unmistakably illy" aroma, body, taste, and colour.
AIR COOLINGPreserves aromas and ensure a higher quality of the product thanks to reduced humidity absorption.
《Illy Issimo罐装<文老师|一目天>Illy Issimo咖啡進軍日本市场/包装/规格/售价》
ILLY PURCHASING POLICYillycaffé pursues a policy of sustainable coffee cultivation in respect of the green coffee grower, the environment and the consumer.
The final objective is the highest-quality coffee to offer the consumer, for which the consumer is prepared to pay a premium price.
One hundred percent of illy raw material, the green coffee, is bought in a sustainable manner, directly from the growers to whom illy pays a sustainable price, that is, one that assures they always receive a margin above their own costs. The firm have followed this policy for over 15 years also transferring to the growers know-how and technology over a long term program.
以下内容本文转载。
illy issimo flavors
illy issimo is the first premium ready-to-drink coffee range made of illy’s 100% natural Arabica coffee unique blend without artificial colors, aromas, flavors or preservatives. We give you the pure pleasure of true coffee to awaken your senses and add a touch of uplifting reward to your day, even on-the-go.
Illy 是我喜歡的咖啡品牌,在台灣也有連鎖咖啡店,最近該品牌向日本市場推出Issimo咖啡罐,但面對我所了解的日本一流包裝設計這市場,我認為該品牌的命運未知!除非咖啡有特色能吸引挑剔的日本消費者,但如在中果就沒問題,因為這種包裝設計至少比中國目前所有的品爬咖啡罐包裝設計更創新,更能吸引消費者!據說,還附有一個小盤子,真是體貼的設計!
但我怎麼看,創新是創新,但總覺得像藥罐,如在中國推出這商品這可不妙,我覺得可以設計更好的創新設計,且更環保,如使用可回收的紙質材料,內附一份可沖泡咖啡包,罐子改成紙質咖啡杯形狀,同時預留有伸縮打開的咖啡杯把手設計,以防沖泡熱水時燙手,再加上這小小瓷器小盤贈品,天哪,說不定會有市場大突破!
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《Illy Issimo罐装<文老师|一目天>Illy Issimo咖啡進軍日本市场/包装/规格/售价》